How to assess your organization's Brand Our point of view Brands don’t really exist. They’re just a group of people, guided by a shared Purpose and Values, trying to make their mark on the world. Brand is the way your Purpose and Values are experienced by people outside your organization. Great organizations manage brands as integrated systems—delivering consistently distinctive experiences at every touchpoint. Better to be loved by some and hated by others than be ignored by all. Choose an audience to amaze. Don’t worry about everyone else. Great brands emerge from authentic cultures. The best way to be known for something is to actually be that. Here’s a tool to help you get started That’s it!We hope you found this helpful. If you want to chat, send us a note! Choose another path TELL ME MORE ABOUT RULE NO. 1
