About us

Meet our wonderful people — we love us and hope you will too.

Our Purpose

To unleash the fullest expression
of everyone's brilliance so people 
and the organizations they fuel can thrive.

Our Values and Behaviors

  • We believe that every person has something wonderful to offer. But too many people keep it inside—and we are all worse off for it.

    So we encourage everyone to share their gifts with the world. That means bravely showing up as our authentic selves—with all of our brilliance, heart, and the glorious quirks that make us who we uniquely are.

    Behaviors:

    Find your voice

    Value the whole person

    Invite authenticity

  • We believe if it’s worth doing, it's worth doing right.

    So we show up accordingly. We respect our craft, our team members, the client we're serving, and the problem we're solving. We engage fully—with all of our passion, all of our skill, and all of our love.

    Behaviors:

    Give the gift of attention

    Honor the details

    Elevate your craft

  • We believe it’s important to leave our mark.

    So we choose to work with the leaders and organizations that are committed to creating positive change for their industry, humanity—or even just their small corner of the world. And in the daily collaboration, we avoid busywork so we can obsess over what will actually move the needle.

    Behaviors:

    Pursue the most worthy challenge

    Start with real alignment

    Invest your time for the highest return

  • We believe that genuine knowledge and expertise are critical prerequisites for success—making it up as you go is just not acceptable.

    So we ground our work in real evidence—academic and intuitive, theoretical and practical, book smarts and street smarts. We do what's been proven to work.

    Behaviors:

    Dig deep

    Ground your work in proven principles

    Connect the dots

  • We believe the obvious and predictable answers are not always the right ones—especially when change is required.

    So we allow ourselves to be unstructured, to imagine, to explore, and to play—even when we're not sure where we're going. This enables us to discover new and interesting ideas that have impact.

    Behaviors:

    Step into the unknown

    Write in crayon

    Make space for tomfoolery

Our Beliefs

  • There’s almost nothing we can’t achieve together when we bring our best selves to the task. But too many of us hold back.

    We have to show up not just with our skills, but with our souls.

  • Conformity protects you from rejection but robs you of the joy of expressing yourself and deprives the world of your genius.

    You have a choice. Be average, bland, and tolerable to everybody, or be your unique interesting self, beloved by a few.

    Remember, people who please everybody, amaze nobody.

  • It should lift your spirits, not kill your soul. When you find meaning and joy in your work, your entire life benefits. It makes you a better spouse, partner, parent, neighbor, and citizen.

  • Human nature doesn’t disappear when you walk into your office. Business is actually deeply human.

    Great organizations design for humanity, not in spite of it. Because people are people. Even at work. Crazy huh?

  • Profit is the byproduct of being brilliant at something that matters. Purpose is when you know what your ‘something that matters’ is.

    If you focus smartly on purpose, the profit will come. If you focus only on profit, eventually you’ll have neither.

  • The best way to be known for something is to actually be that. Marketing is not about manipulating people with clever advertising or PR stunts. It’s about really knowing who you are and what you stand for, living it in your culture, and confidently sharing it with the world.

  • Real achievement is about reaching a new frontier. Like any transformation, this can be uncomfortable. It requires you to risk failure and rejection by making a leap without knowing how it will turn out. Embrace these moments of discomfort. They lead to greatness.

  • See what we did there? ‘Always’ and ‘never’ are the most dangerous words in the English language. Whatever you think must always be true, is about to be proven false. And whatever you think can never happen, will happen tomorrow.

  • Great news! You don’t have to accept the way things are, or be victimized by a stupid system.

    Some of the biggest changes in history have happened because of one person with a dream. No matter what it says on your business card, there are actions you can take right now to be a force for positive change.