Grow NYC

Background

GrowNYC is the most established environmental organization in New York City. They run the iconic Union Square Greenmarket, but most people haven’t heard of them. Those who have, don’t know the breadth of their offerings. Their story was hard to tell.

Objective

To equip the board and staff to tell the story in a way that would lead to greater fundraising and more community participation in their programs.

The work

We identified their Purpose, and crafted a narrative and elevator pitch.

Result

GrowNYC has been using the story in their fundraising efforts and credits the work with enabling them to reach their Q418 goal.