Hyatt
Reinforcing a culture of caring
Background
As a midsize hotel company, Hyatt’s brand was undifferentiated from larger multinationals but without the advantages of the smaller boutiques.
Objective
To differentiate the brand by focusing on the human experience of caring.
The work
Defined Hyatt’s Purpose and created content and experiences to enable every leader around the world to bring Purpose to life.
Result
Four years later Purpose is alive, robust, and changing people’s lives. From 2015 to 2018, Hyatt went from #78 to #9 on the Fortune 100 best Places to Work.