Solace

Background

With a highly advanced product offering and a leading team, Solace was ready to expand their customer base to business leaders who would not understand the complexity of their technology.

Objective

To crystallize Solace’s Mission and tell their story in a more human way.

The work

We defined their Mission, and wrote a narrative to make their story more accessible to the new customers they wanted to win.

Result

Solace used this work as the foundation for a brand redesign which has reenergized the conversations they’re having in the market.