The work

Is this for you?

What you’ll get

Meet the team

Defining your organization’s north star

A clear and compelling north star provides clarity—inside and outside your organization—about who you are, what you stand for, and the value you create for your stakeholders.

Without that clarity, nobody will know why they should choose you, and your team is more likely to spin unproductively on work that doesn’t matter.

Do this when you’re thinking…

“We need a guiding purpose to help us consistently make the right choices every day.”

“We have a purpose and values, but it’s generic, not useful, and nobody thinks about it.”

“We’re trying to be too many things to too many people and therefore not being the best we can be.”

The work we’ll do together

We’ll get to the core of what makes your organization great. We’ll codify it in a way that makes it useful, align your leaders around it, capture stories that bring it to life, and land it in a compelling narrative.

Our process is inclusive from the very beginning—everything we do is designed to enable your team to own, feel proud of, and want to share the work.

  • This gives you a clear picture of where you stand and the gaps between what you want to be and what you actually are.

  • To motivate people and inform everyday decisions.

  • To tell the story of your organization in order to rally key stakeholders.

What you’ll get

“Trying to achieve consensus between two people can end in gunplay—try getting fifty minds on the same page! Yet somehow—with no blood, no tears and very little sweat—Adam and the Rule No. 1 team do just that while making it fun, playful, and most importantly: enduring.”
— Julie Walsh, Assistant Director, GrowNYC

  • Organizational insights report

  • Purpose, Values, and Behaviors

  • Narrative artifact

  • Narrative artifact

The engagement takes 1.5-3 months depending on the size and complexity of your organization. (this needs a remap and want to convey this is a process- maybe it’s like the journey, and underneath the time line we have a deliverable)

How it works

Find and align on the core truths of your organization

Deliverables

  • Insights report

  • Interactive workshop

Phase 1

Develop first drafts of the content

Deliverables

  • Draft purpose, values,

    and behaviors

  • Draft narrative

  • Interactive workshop

Phase 2

Refine and finalize the content

Deliverables

  • Iterative meetings to finalize purpose, values, and behaviors

  • Final narrative

Phase 3

Set you up for success

Deliverables

  • Recommendations on next steps

  • Content handoff

Phase 4

Meet the team, we’d love to chat