Developing a strategic plan

Why this matters

As Lewis Carroll famously said, “If you don't know where you are going, any road will get you there”. And this is how most organizations do strategic planning—without a clear aspiration.

A great strategic plan connects the highest aspirations of the organization to the everyday work of people in the trenches.

Without alignment to a compelling north star, without bringing the right people into the room, without provoking big thinking, without keeping it simple and actionable, strategic planning becomes a check-the-box exercise that everyone hates and that adds no value to the business.

Do this when you’re thinking…

“Our strategic planning process is a waste of time. We’re just working backwards from a number none of us believe, and rehashing the same old ideas from last year.”

“Our industry is poised for growth. We need a bold vision to fully capture the opportunity ahead.”

“We’re frantically busy and don’t say ‘no’ often enough. Everything is a priority, which means nothing is.”

The work we’ll do together

We’ll think big about what is needed to most powerfully bring your north star to life and achieve your business objectives. We’ll do an external assessment to draw inspiration from what’s happening in the world, and an internal assessment to understand how well you’re positioned to capture these opportunities.

Then we’ll land all of the thinking in a simple one-page document that enables everyone to know what the priorities are—and what their role is in driving implementation. Oh, by the way, we’ll design a fun and engaging experience so you team will look forward to it instead of dreading it.