Adam Schorr
Adam has no idea why people write bios about themselves in the third person. So I’m going to just address you directly. It might sound less fancy but it’s a lot more personal. Let me know what you think.
After 16+ years as a consultant, marketer, and innovation practitioner, I started Rule No. 1, a consultancy dedicated to helping companies be the best version possible of themselves—living their unique purpose and values in their culture and in the market.
I began my career at McKinsey & Company, consulting on strategy and organisational change. I worked at Pfizer as a brand manager on Sudafed, Listerine, and Efferdent, and at J&J to build a new innovation capability and unlock non-traditional revenue streams.
I then spent 6 years at SYPartners focusing on the intersection of brand and culture—helping companies create distinctive brands and fully activate their people to bring those brands to life. I’ve partnered with senior executives at leading companies such as IBM, Hyatt, JetBlue, Celgene, and Metlife to codify company purpose, values, behaviors, and vision; define brand identity and strategy; design leadership development and workforce engagement programs; and shift mindsets and behaviors to fuel brand, culture and performance.
I’ve got a BA in Speech & Drama from Yeshiva University, and a PhD in Psychology from the University of Chicago. In addition to my professional passions, I am an avid craft beer lover, home brewer, father of 5, and I enjoy some quiet reading time when I can get it.