Our Work

Organizations we’ve been privileged to work with


What they’re saying about us

Our team was inspired by the creative platform we developed and felt we’d rediscovered who we were as a company.
— Paul Fitzpatrick, former CMO, Halogen Software
Rule No. 1 is a wonderful partner. They helped us see ourselves in a new, clearer light.
— Marcel Van Ooyen, President & CEO, GrowNYC
Adam is incredibly smart and wonderful. There’s nothing he can’t achieve when he puts his mind to it.
— Shelly Schorr [Adam's mom]
Adam is a truth-finder and a truth-teller. He’ll cut a path through artifice, politics, and other distractions—and help leaders and teams rediscover the idea and intention that should guide their decisions and spark their joy.
— Lisa Maulhardt, EVP, SYPartners
I have worked sided by side with Adam, on some particularly gnarly problems and audacious visions. He is an exceptional compatriot for these life and leadership journeys.
— Keith Yamashita, Founder, SYPartners
Adam is a master consultant and team facilitator who is gifted with an ability to get at the truth of things. He is your go-to for any deeply challenging problem that requires both deft intellect and excellent communication.
— Tom Andrews, President, Organizational Transformation, SYPartners
Adam cares about the client’s outcome and provides a strong perspective on how people bring about change by linking the company’s purpose, culture and brand. He is on of the most original and humble strategic thinkers I have worked with.
— Jonathan Ferrar, Speaker, Author & Former Vice President, IBM HR
Effecting cultural change, is never easy. Rule No. 1 quickly adapts, feels their way into the existing culture, and understands the challenges. They have the sensitivity to approach the work with a very human-centric focus—for us this was a winning strategy. We are at the beginning of a long journey, but with Rule No. 1’s guidance we will make the quantum shifts in behaviours necessary. Thank you, Adam, John, Chad, Josette and Ayelet—you offer something very unique in today’s world.
— Gebhard Rainer, CEO Sandals Resorts
Adam offers a fresh perspective on purpose, culture, and brand and the value to companies of truly living their purpose.
— Jen Arnold, Owner, Redesigning Wellness, Inc.
Rule No. 1 is much more than an agency. They are an incredibly smart, down to earth group of people who are passionate about helping others do their best.
— Paul Fitzpatrick, former CMO, Halogen Software
Adam Schorr is a force of nature. Brave, bold, deeply human, he always brings fresh thinking and an unflappable spirit to everything we do. More important, I always learn from him and have a great time doing it!
— Alicia Hare, President, West Region, SYPartners
Blah blah blah blah blah incredible creativity and vision. Blah blah blah blah customer focus. Blah blah blah blah blah expands your thinking and the opportunity horizon. Blah blah blah blah helluva guy.
— John Pinette, VP Marketing & Communications, Vulcan Inc.
Trying to achieve consensus between two people can end in gunplay—try getting fifty minds on the same page! Yet somehow—with no blood, no tears and very little sweat—Adam and the Rule No. 1 team do just that while making it fun, playful, and most importantly: enduring.
— Julie Walsh, Assistant Director, GrowNYC
This was one of my favorite sessions—I could have listened to Adam for twice as long. Adam’s messages are important for everyone at Halogen especially when we think about contribution and satisfaction.
— Halogen Sales Representative
Adam and Josette have a gift for conveying a company’s mission and purpose, and expanding them into a meaningful story. They took us through a process that was engaging, participatory, fun, and enlightening. If you have the opportunity to work with these linguistic and story-telling wizards—take it!
— Mychelle Mollot, CMO, Solace Systems