About us

Meet our wonderful people — we love us and hope you will too.

Our Purpose

We enable humans and the organizations they build to truly live their purpose—by making the change that matters.

Our Values and Behaviors

  • To respect the dignity of others we have to respect ourselves, our craft, the question we're exploring, and the journey we're taking. When we engage, we engage fully—with all of our passion, all of our skill, and all of our love.

    Behaviors:

    Unitask

    Do the right work

    Improve your craft

  • We believe there are right ways and wrong ways. We're in search of the right ones. We're open to book smarts or street smarts, academic or intuitive, theoretical or practical. We act based on knowledge and expertise—wherever it comes from.

    Behaviors:

    Listen: To the data, the experts, and your gut

    Do your homework

    Seek knowledge

  • The work of human change is a long journey with many false starts and unexpected surprises. It requires deeply-held principles, confidence to ignore the naysayers, the grit to keep going when it gets hard, and humility to change course as new information emerges.

    Behaviors:

    Remember what you stand for

    Fight when you’re right; 
yield when you’re wrong

    Embrace the rocky road

  • We are fascinated by the world—and its endless creative possibility. We know there's always a better way and we are excited to discover it, play with it, share it with others, and together, use it to make our work and our world better.

    Behaviors:

    Embrace what comes

    Get lost

    Ask

  • Humans naturally yearn for beauty. Even at work. People are rarely moved to action only by appealing to their minds; we must also appeal to their hearts—creating deeply-touching experiences.

    Behaviors:

    Provoke the senses

    Add color

    Form to elevate function

  • Every person has something wonderful to offer. But too many of us keep it inside—and we are all worse off for it. Sharing our gifts means bravely showing up as ourselves—with our brilliance, our heart, and the glorious quirks that make us who we uniquely are.

    Behaviors:

    Say the thing

    Embrace imperfection

    Celebrate the differences

  • We seek the leaders, the ideas, and the work that will leave a mark on the world—creating progress that changes the trajectory of industry, society, humanity, or the world.

    Behaviors:

    Dare to create what 
the world truly needs

    Get out of your way

    Share it with the world

  • Playfulness is the natural state of a free, creative, exploratory mind. When we stifle this urge at work, we make it harder for people to express new ideas, constructively challenge authority, and bond as a team.

    Behaviors:

    Write in crayon

    Make space for tomfoolery

    Be irreverent

Our Beliefs

  • There’s almost nothing we can’t achieve together when we bring our best selves to the task. But too many of us hold back.

    We have to show up not just with our skills, but with our souls.

  • Conformity protects you from rejection but robs you of the joy of expressing yourself and deprives the world of your genius.

    You have a choice. Be average, bland, and tolerable to everybody, or be your unique interesting self, beloved by a few.

    Remember, people who please everybody, amaze nobody.

  • It should lift your spirits, not kill your soul. When you find meaning and joy in your work, your entire life benefits. It makes you a better spouse, partner, parent, neighbor, and citizen.

  • Human nature doesn’t disappear when you walk into your office. Business is actually deeply human.

    Great organizations design for humanity, not in spite of it. Because people are people. Even at work. Crazy huh?

  • Profit is the byproduct of being brilliant at something that matters. Purpose is when you know what your ‘something that matters’ is.

    If you focus smartly on purpose, the profit will come. If you focus only on profit, eventually you’ll have neither.

  • The best way to be known for something is to actually be that. Marketing is not about manipulating people with clever advertising or PR stunts. It’s about really knowing who you are and what you stand for, living it in your culture, and confidently sharing it with the world.

  • Real achievement is about reaching a new frontier. Like any transformation, this can be uncomfortable. It requires you to risk failure and rejection by making a leap without knowing how it will turn out. Embrace these moments of discomfort. They lead to greatness.

  • See what we did there? ‘Always’ and ‘never’ are the most dangerous words in the English language. Whatever you think must always be true, is about to be proven false. And whatever you think can never happen, will happen tomorrow.

  • Great news! You don’t have to accept the way things are, or be victimized by a stupid system.

    Some of the biggest changes in history have happened because of one person with a dream. No matter what it says on your business card, there are actions you can take right now to be a force for positive change.