Ayelet Zolty

I am fascinated by human behavior. I studied it through an analytical lens in my psychology coursework and a more qualitative one in my study of literature. Along the way, I’ve learned a lot about humans. How we think, how we feel, and what drives us.

I have been lucky to be able to pursue this mode of thinking in several interesting internships. At Gundell & Co., I learned how brands can tap into the way consumers perceive them in order to maximize the effect of their marketing campaigns.

At August Leadership, an executive search firm, I learned the power of great talent, great leadership, and great culture to drive success. Business success so often comes down to understanding people and empowering them to succeed.

At Rule No. 1, I am learning about the power of purpose and values to drive businesses to be the best versions of themselves possible. I’ve helped leading hospitality companies codify their purpose, values, behaviors, and strategy. I’ve partnered with a leading law firm to design a workshop series to launch their code of conduct. And I’ve worked with the career-development team at a global fast food company to design tools that help people achieve their career ambitions.

I graduated Barnard College where I received a BA in Psychology with a minor in English Literature.

Having just gotten married, I am enjoying taking the early steps into a great new future with my amazing husband.