At Rule No. 1 we help organizations close the gap between purpose, strategy, and everyday action.
We believe there's no room in business for "pretty good". So we help organizations actualize their fullest potential.
Here’s how we help
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We define and articulate what makes you uniquely competitive—Purpose, Values, and Behaviors—to inspire and guide how you engage all stakeholders.
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We help you align on a business Vision and develop a Strategic Plan so that everyone moves forward together—consistently.
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We apply the art and science of behavior change to create experiences and content that inspire, engage, and equip your team to succeed.
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We help you monitor progress to make sure the work stays on track, and intervene when changes are required.
“When should I call you?”
Whatever initiative matters to you right now, we can help you make it better. Click the questions below to learn more.
Organizations we’ve been privileged to work with
What they’re saying about us
“Our team was inspired by the creative platform we developed and felt we’d rediscovered who we were as a company.”
“Effecting cultural change, is never easy. Rule No. 1 quickly adapts, feels their way into the existing culture, and understands the challenges. They have the sensitivity to approach the work with a very human-centric focus—for us this was a winning strategy. We are at the beginning of a long journey, but with Rule No. 1’s guidance we will make the quantum shifts in behaviours necessary. Thank you, Adam, John, Chad, Josette and Ayelet—you offer something very unique in today’s world.”
“Rule No. 1 is a wonderful partner. They helped us see ourselves in a new, clearer light.”
“Adam Schorr is a force of nature. Brave, bold, deeply human, he always brings fresh thinking and an unflappable spirit to everything we do. More important, I always learn from him and have a great time doing it!”
“Trying to achieve consensus between two people can end in gunplay—try getting fifty minds on the same page! Yet somehow—with no blood, no tears and very little sweat—Adam and the Rule No. 1 team do just that while making it fun, playful, and most importantly: enduring.”
“Adam and Josette have a gift for conveying a company’s mission and purpose, and expanding them into a meaningful story. They took us through a process that was engaging, participatory, fun, and enlightening. If you have the opportunity to work with these linguistic and story-telling wizards—take it!”
The RN1 team
Meet our wonderful people — we love us and hope you will too.
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Adam Schorr
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John Wallis
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Jonathan Jeter
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Josette Schorr
The four rules that guide our work
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Great organizations succeed by clearly defining who they authentically are—their Purpose, Values, and Behaviors.
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Great organizations succeed by landing their Purpose in a business strategy—and aligning every experience for internal and external stakeholders.
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Great organizations succeed by designing transformation plans around human nature rather than trying to force human nature to fit their plans.
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Great organizations succeed by constantly reevaluating themselves—ensuring that all activity is aligned with their intent.